Adidas to promote headphones as it ventures further into life-style gear

Wearing-goods maker adidas is venturing in addition into lifestyle merchandise because it teams up with zound industries worldwide to promote headphones.


Carefully held zound of stockholm is developing two traces of headphones with the intention to be sold below the adidas brand from next year, consisting of one for sports activities, the business enterprise said in a assertion. Zound said it will layout, develop, manufacture and distribute the product in close collaboration with adidas.

The agreement underscores an effort through adidas, regarded for its 3-stripe sports activities tools, to increase in addition faraway from its roots. The german agency is turning into an surprising competitor to apple, which in 2014 paid $3 billion to acquire the popular beats line of headphones based by using the rapper called dr. Dre.

Zound, which generated sales of one.04 billion swedish kronor ($a hundred thirty million) in 2016, sells different sports activities headphones under its personal “urbanears” line. The organizations didn’t divulge the economic terms of their settlement.

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